Education

MCUL Webinar

Consultative Lending in a Remote World

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League of Southeastern Credit Unions has partnered with the Michigan Credit Union League to bring you Consultative Lending in a Remote World.

 

Register Now!

Are credit union staffers serving as salespeople or order takers who are just working up loan applications? Stop being frustrated with poor production from frontline lenders. Learn from an expert who will walk through an understanding of the keys to a successful loan interview and how to identify the right employees in the organization to grow the loan portfolio.

Takeaways:

Create a Sustainable Sales Culture
Make an Emotional Connection with the Borrower
Increase Member Satisfaction
Develop Consistent Loan Growth of the Direct Portfolio
Selling Value Instead of Rate
Importance of Emotional Intelligence

 

Speaker, Don Arkell
Don Arkell

Don is a consultant with CU Lending Advice. He started his career in the credit union industry working as a frontline lender and eventually became the founder of the CUSO, Members Auto Brokerage Service, Inc. He has established a vibrant sales culture and transformed a credit union's retail delivery to offering 100% of consumer loans and member service through remote channels.

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