The League of Southeastern Credit Unions & Affiliates (LSCU) is excited to launch the Open Your Eyes to a Credit Union® campaign in Alabama, Florida, and Georgia.

Here, you can learn how the campaign works, why you should become a contributor, and how we can work together to reach your state!

“Open Your Eyes” will assist all credit unions in their work to:

• Reduce the impact of consumer belief in myths such as "I can't join" or "it's only local" that keep affecting the credit union movement
• Put credit unions at the forefront when considering financial services and products
• Create opportunities to grow credit union membership

With your contribution, we will bring a greater share of the 93% of consumer assets held by banks to credit unions. Together, we can continue to share the benefits of credit unions.

Fundraising Goals Per State

What we do know is that 98% of non-members have heard of credit unions, but less than 14% can recall a credit union as an option to them for financial services. That’s likely due to misapprehensions about what credit unions do and what membership entails.

Through the educational ad campaigns, we can elevate awareness of the credit union difference and make an impact when consumers need it most.

Join the 1,100+ organizations that have pledged more than $50.2 million to the Open Your Eyes to a Credit Union® campaign. The campaign is live in 27 states and since January 2019 has:

• Gained more than 3.2 billion impressions
• 1.05 billion videos watched to completion
• YourMoneyFurther.com is connecting with the right consumers:
  • Majority of visitors are 25-44
  • 92% of visits are via a mobile device