Welcome and League Update

The Rhythm of Growth: How to Make Marketing Work for You
Yolanda Lewis, Director of Marketing, Growth by Design

You’ve survived the worst of things and now you’re ready for growth but don’t know how to re-start the conversation. The truth is, you don’t need to be a big bank to have great marketing. The key to understanding what you need to do to grow happens when you know the right thing to say and say it at the right time. It’s called rhythmic marketing. The problem is, many credit unions don’t get to pivot to the next level in growth because they don’t know how to use marketing to create a rhythm for their growth. To reach the growth goals that will pivot your credit union’s success to the next level, you need to understand how marketing works for you and not against you. You need the rhythm of growth.

Small Credit Union Survival: Strategies that Drive Growth and Sustainability
Ancin Cooley, Principal, Synergy Credit Union Counsulting

Survival for small credit unions isn’t just about scale. Survival requires proper execution of very simple strategies. In this timely and informative session, you will discover proven strategies that drive growth and sustainability.

Endurance & Perseverance
Pete Pritts, CEO, Corporate America Credit Union

Perseverance and endurance are always needed in life and in business – add a pandemic to the mix and they are needed even more! This is a story of a real person dealing with much more than a pandemic and the normal challenges life throws our way. We will learn about what it really means to persevere and endure!

Regulatory Roundtable Breakouts
Representatives from the Alabama Credit Union Administration, Florida Office of Financial Regulation & Georgia Department of Banking & Finance

State-specific break outs will give you an opportunity to participate in a discussion led by regulators on issues facing the industry, with a focus on the topic of Capital Preservation.