Grassroots Tools




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Curious about what issues may impact credit unions? Looking to get involved? We’re here to help!


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Grassroots Programs and Engagement Checklist
Run Project Zip Code so credit unions can show lawmakers their strength in members.
Sign up for the Member Activation Program to get your members engaged in credit union advocacy.
Register to attend LSCU grassroots events such as the CUNA GAC, State Advocacy Conference, and Fall Hike the Hill. These events allow credit unions the opportunity to speak with their lawmakers about the issues affecting our industry.
Become a member of the Grassroots Delegate Program so credit unions can have “boots on the ground” ready to deploy when a key legislative or regulatory issue arises.
Sign up to receive LSCU Advocacy Action Alerts so you can receive important information on issues that impact credit unions.
Get to know your local lawmakers by hosting a legislative meet & greet at your credit union or local chapter.
Enroll your credit union employees in LSCU’s payroll deduction program for LSCU FedPAC so credit unions can support credit union friendly candidates to congress.
LSCU’s state PACs support credit union friendly candidates for the state legislature and constitutional offices. Know your CUPAC goal and plan to meet it with a corporate contribution.
Join the credit union conversation by following us on Facebook and Twitter.

For more information on LSCU’s political action or grassroots advocacy efforts please contact Blake Westbrook (Alabama and Georgia) or Murphy Kennedy (Florida).

CUNA's Member Activation Program

CUNAs Member Activation Program

CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, the study found that advocacy communications not only succeed in activating credit union members but also increase members’ loyalty bond with their credit union.

Power of Membership – People who consider themselves “members” are 89% more favorable toward credit unions over banks. However, people who view themselves as “customers” are only 67% more favorable.
Credit Union Brand – Nothing is more powerful than your credit union’s brand to deliver advocacy and political action messages to members.
Strong Bond – Members who receive advocacy outreach have a stronger bond to their credit union.
Expand Wallet Share – 82% of members who receive advocacy outreach from their credit union want to do more business with their credit union.

How does MAP work?

Participating in MAP is easy. First, log on to CUNA.org/MAP to sign your credit union up for the Member Activation Program. Once you participate in MAP, CUNA will provide plug and play content and tools to deliver advocacy messages to your members on key issues.

Your credit union can now send advocacy messages to your members using your credit union’s brand. As your members learn about the issues and take action, their connection with their credit union grows stronger. As CUNA’s study has shown, not only will members have a stronger bond, many of them will want to do more business with the credit union.

If you would like more information about MAP Program, please contact LSCU Advocacy staff or visit CUNA.org/MAP.

Grassroots Delegates Program

Become a member of the Grassroots Delegates Program
This program allows credit unions to have “boots on the ground” ready to deploy when a key legislative or regulatory issue arises. Ideally, each congressional representative and state lawmaker will have at least one credit union volunteer who will touch base before, during and after legislative session, deliver PAC checks and contact lawmakers to convey LSCU talking points on key issues.

Click here to download and apply. Once complete, click ‘Submit’ on the form and you’re done!

Model CU Advocacy Strategy

Learn more about the Model CU Advocacy Involvement Plan.

Project Zip Code

Project Zip Code

Project Zip Code (PZC) is a powerful tool for credit unions to match their membership with their state and federal lawmakers. This helps with local and national Grassroots Influence showing exactly how many credit union members are in each district. Lawmakers respond better to our issues when they understand how many credit union members in their district will be affected by legislation.

PZC is a secure program that matches credit union members by legislative district and county based upon their zip code. More than 78 million credit union members have already been identified through PZC. It is important we continue the success of PZC by updating your numbers regularly.

Go to www.pzconline.com to download the program. This is a member-only site associated with cuna.org. If you are not registered with CUNA.org, follow the steps below:

1. Go to www.CUNA.org and click login (top right). Click create account and be sure to fill out all the information.
2. After registering, go to www.pzconline.com and login using your newly created username and password.
3. Under the PZC tab to the left, click the link that says “Install.”


LSCU Social Advocacy Center

Join the credit union conversation using the following social media channels!

Use the hashtags #donttaxmycreditunion; #creditunions; #asmarterchoice; #raisemblcap along with the resources and links below to learn more and engage with industry and state thought leaders.

Twitter

Below are the Twitter accounts to follow to keep you in-the-know about credit union issues.

When tweeting about credit unions, use the following hashtags (when relevant) to keep credit unions in the forefront of the Twitterverse:

#donttaxmycreditunion
#creditunions
#asmarterchoice
#raisemblcap – For MBL

State Congressmen
Alabama
Sen. Doug Jones (D) Facebook Twitter
Sen. Richard Shelby (R) Facebook Twitter
Rep. Bradley Byrne (R) Facebook Twitter
Rep. Martha Roby (R) Facebook Twitter
Rep. Mike Rogers (R) Facebook Twitter
Rep. Robert Aderholt (R) Facebook Twitter
Rep. Mo Brooks (R) Facebook Twitter
Rep. Gary Palmer (R) Facebook Twitter
Rep. Terri Sewell (D) Facebook Twitter
Florida
Sen. Rick Scott (R) Facebook Twitter
Sen. Marco Rubio (R) Facebook Twitter
Rep. Matt Gaetz (R) Facebook Twitter
Rep. Neal Dunn (R) Facebook Twitter
Rep. Ted Yoho (R) Facebook Twitter
Rep. John Rutherford (R) Facebook Twitter
Rep. Al Lawson (D) Facebook Twitter
Rep. Michael Waltz (R) Facebook Twitter
Rep. Stephanie Murphy (D) Facebook Twitter
Rep. Bill Posey (R) Facebook Twitter
Rep. Darren Soto (D) Facebook Twitter
Rep. Val Demings (D) Facebook Twitter
Rep. Daniel Webster (R) Facebook Twitter
Rep. Gus Biliraks (R) Facebook Twitter
Rep. Charlie Christ (D) Facebook Twitter
Rep. Kathy Castor (D) Facebook Twitter
Rep. Ross Spano (R) Facebook Twitter
Rep. Vern Buchanan (R) Facebook Twitter
Rep. Greg Steube (R) Facebook Twitter
Rep. Brian Mast (R) Facebook Twitter
Rep. Francis Rooney (R) Facebook Twitter
Rep. Alcee Hastings (D) Facebook Twitter
Rep. Lois Frankel (D) Facebook Twitter
Rep. Theodore Deutch (D) Facebook Twitter
Rep. Debbie Wasserman Schultz (D) Facebook Twitter
Rep. Frederica Wilson (D) Facebook Twitter
Rep. Mario Diaz-Balart (R) Facebook Twitter
Rep. Debbie Mucarsel-Powell (D) Facebook Twitter
Rep. Donna Shalala (D) Facebook Twitter
Georgia
Sen. Johnny Isakson (R) Facebook Twitter
Sen. David Perdue (R) Facebook Twitter
Rep. Buddy Carter (R) Facebook Twitter
Rep. Sanford Bishop (D) Facebook Twitter
Rep. Drew Ferguson (R) Facebook Twitter
Rep. Henry Johnson (D) Facebook Twitter
Rep. John Lewis (D) Facebook Twitter
Rep. Lucy McBath (D) Facebook Twitter
Rep. Rob Woodall (R) Facebook Twitter
Rep. Austin Scott (R) Facebook Twitter
Rep. Doug Collins (R) Facebook Twitter
Rep. Jody Hice (D) Facebook Twitter
Rep. Barry Loudermilk (R) Facebook Twitter
Rep. Rick Allen (R) Facebook Twitter
Rep. David Scott (D) Facebook Twitter
Rep. Tom Graves (R) Facebook Twitter
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